in collaboration with
Andrea Tate
JB Urieta
Sally Redecker
a redesign that fosters
community and opportunity.
Designing with the three primary calls-to-action in mind, our team created a site experience that makes it frictionless to subscribe to newsletters with a floating subscribe button, see upcoming events with prominent cards and an intuitive calendar feature, and sign up for a membership with a dedicated page.
a mobile-first experience.
From the get-go, the BCAMA expressed the need for this redesign to be mobile-first, as their analytics indicated that over 70% of their traffic comes from mobile devices.
