a bespoke web experience crafted for BC marketers.
a bespoke web experience crafted for BC marketers.
in collaboration with
Andrea Tate
JB Urieta
Sally Redecker
an experience for today, and beyond.
The British Columbia chapter of the American Marketing Association were seeking to revamp their outdated online presence to be on par with their US counterpart, with a signature BC feel with form to match function.
Collaborating closely with the BCAMA team, we performed:
concept development,
site-mapping,
user persona creation,
iterative wireframes + prototypes, and
a design package ready for development
With a dated design (above), their then current iteration of the site struggled to drive:
• event registrations, • membership sign-ups, and • newsletter subscriptions
which were the intended primary functions of the website.
an experience for today, and beyond.
The British Columbia chapter of the American Marketing Association were seeking to revamp their outdated online presence to be on par with their US counterpart, with a signature BC feel with form to match function.
Collaborating closely with the BCAMA team, we performed:
concept development,
site-mapping,
user persona creation,
iterative wireframes + prototypes, and
a design package ready for development
a redesign that fosters community and opportunity.
Designing with the three primary calls-to-action in mind, our team created a site experience that makes it frictionless to subscribe to newsletters with a floating subscribe button, see upcoming events with prominent cards and an intuitive calendar feature, and sign up for a membership with a dedicated page.
With a dated design (above), their then current iteration of the site struggled to drive:
• event registrations, • membership sign-ups, and • newsletter subscriptions
which were the intended primary functions of the website.
a mobile-first experience.
From the get-go, the BCAMA expressed the need for this redesign to be mobile-first, as their analytics indicated that over 70% of their traffic comes from mobile devices.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
