BDO Unibank is one of the Philippines’ largest commercial financial institutions, boasting a market cap of nearly US$15 billion making them one of Southeast Asia’s most valuable publicly traded companies.
As a bank, they serve millions of retail and corporate customers locally and internationally. Their impact and influence on the everyday finances of Filipinos are far-reaching.
With two mobile app offerings currently—BDO Online and BDO Pay—the user experience is left severely segmented resulting in numerous pain points, namely:
A confusing divided experience
Outdated UX/UI
Poor navigation
Limited transaction history visibility
Poor integration
unifying the divide.
BDO Unibank is one of the Philippines’ largest commercial financial institutions, boasting a market cap of nearly US$15 billion making them one of Southeast Asia’s most valuable publicly traded companies.
As a bank, they serve millions of retail and corporate customers locally and internationally. Their impact and influence on the everyday finances of Filipinos are far-reaching.
With two mobile app offerings currently—BDO Online and BDO Pay—the user experience is left severely segmented resulting in numerous pain points, namely:
A confusing divided experience
Outdated UX/UI
Poor navigation
Limited transaction history visibility
Poor integration
effortlessly simple.
A redesign informed by intimately getting to know its users’ pain points turns this fragmented experience into a singular, universal, and cohesive digital product with simplicity and ease-of-use at the forefront.
everything. within reach.
With the seamless integration of both BDO Online and BDO Pay features into a singular experience, users enjoy the convenience of having everything within reach.
sending money, made easy. as it should be.
Sending money through mobile banking and wallet apps is a cornerstone in the Philippines’ rapidly evolving digital payments landscape.
In 2023, digital payments and transfers amounted to PHP 6.1 trillion—an average of PHP 6.7 billion daily—or about CAD 151.8 billion, surpassing industry analysts’ projections.
With the rise of the adoption of e-wallet juggernauts GCash and Maya, BDO is poised to compete by capitalizing on its lucrative user base by offering an app experience that makes it so second nature to send and receive money.
powerful budgeting tools. thoughtfully designed for easier everyday finances.
Taking it a step further than the competition, this redesign offers powerful budgeting features thoughtfully designed to help its users better manage their finances by making informed decisions.
Wallets. for everything you value.
Wallets. for everything you value.
Finances can get confusing for most of us, especially when goals and expenses pile up.
Through Wallets, BDO users enjoy the benefits of creating unlimited Wallets to spend from or save in.
One Wallet at any given time can be linked to your BDO debit or cash card.
empowering insights.
Know where your money goes. Insights and Trends analyze users’ monthly spending habits versus their income to paint a clearer picture of their finances.
Users are also empowered to make informed decisions with the budgeting tool.
Wallets. for everything you value.
Finances can get confusing for most of us, especially when goals and expenses pile up.
Through Wallets, BDO users enjoy the benefits of creating unlimited Wallets to spend from or save in.
One Wallet at any given time can be linked to your BDO debit or cash card.
empowering insights.
Know where your money goes. Insights and Trends analyze users’ monthly spending habits versus their income to paint a clearer picture of their finances.
Users are also empowered to make informed decisions with the budgeting tool.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
Whether you’re a small business, a growing startup, or an established enterprise in need of purposeful and beautiful design solutions, I’d love to hear from you.
